传播学硕士

传播硕士专门研究当代传播理论，战略规划和社交媒体，并要求您在重大研究项目中应用这些理论。您可以选择采取战略传播路径，即专注于当代传播，社会理论以及关键问题的发展方式，也可以选择市场营销传播路径，其中探索广告，公共关系，促销和直接营销如何结合来创造有效的营销传播策略。本课程特别适合希望发展技能的高级传播经理，并将为您在商业，公共和非营利领域的机会做准备。
The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.<br><br>You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you'll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.<br><br>Study a Master of Communication at UC and you will:<br>demonstrate an in-depth understanding of human communication processes and environments<br>become confident in using a range of social research methods relevant to strategic or marketing communication<br>demonstrate critical thinking and vision to address mid to long-term strategic communication issues<br>become confident in counselling senior management on strategic communication and possess the ability to lead teams within organisations<br>link communication research, planning, implementation and evaluation to organisational strategic plans<br>apply your understanding of communication theories towards a major research project.