No matter the digital product's goal or target audience, web design and user experience blend creative, technical, and research skills together. The pioneers and leaders in this industry have been talented designers, developers, researchers, and problem-solvers - helping to shape the modern digital experience.As a Web & User Experience Design student, you will be part of a vibrant, multi-disciplinary creative community at our School of Digital Arts (SODA). With an innovative curriculum that ignores the narrow limits of any one discipline, you’ll have ample opportunity for collaborating with fellow SODA students – whether they’re studying games, photography, animation or sound design (to name a few). It’s an approach designed to mirror the real working practices within the creative industries, but it also lets you find the cross-over areas and creative directions that interest you most. And, just as you’ll learn industry practices, you’ll also use industry tools – developing your skills in an environment that has been designed, built and equipped with the latest technologies.More than a purpose-built creative school, we also boast a globally renowned creative setting. Manchester is home to the second-largest media and creative sector in the UK, with a huge range of production companies, digital agencies and media businesses, from national broadcasters to innovative start-ups. As such, it’s not only an ideal city for your education in web and UX, but a perfect place to take your first steps as a professional. Here, you can learn from some of those at the forefront of the discipline, build your network and secure your career in the media or digital tech industries.Career prospectsDigital products are at the heart of our lives. Survey after survey shows that those who can create, research and update them, who are curious about making them better, and who can communicate their ideas to others, are in high demand locally and internationally. These are all skills at heart of this programme.