This master’s in digital asset and media management teaches a grounding in the principles of creative management with a focus on digital assets. By exploring how to administer ever-increasing amounts of data, you’ll learn how to manage people, processes, workflows, business models, innovation, entrepreneurship and beyond. And thanks to close links with the DAMM industry, you’ll get the opportunity to learn from world-leading expert Theresa Regli and hear from active practitioners during guest lectures.Key benefitsBuild your foundational knowledge of creative management principles.Learn from public, private and third sector practitioners who are experts in curatorial and archival DAMM practices.Study the most up-to-date information and trends from active researchers and practitioners who share insights into their current work.Gain hands-on experience with DAMM technologies and processes from tutors that have managed digital archives across a range of industries.Access some of the world’s most important media and cultural institutions through an optional internship module.This Digital Asset & Media Management MA is designed to prepare you for a DAMM-related career across the private, public and third sectors. Since it’s largely a practice-based discipline, there are plenty of opportunities for you to get hands-on experience using DAM software during the core modules. Your core modules will teach you a broad understanding of the key ideas, challenges, processes and technologies that intersect with the design, creation, documentation, publication, management and preservation of digital assets. You’ll review case studies and theory to develop a critical and reflective view of digital asset and media management, which you’ll use to examine the interdependence between the practice of digital scholarship, technologies, and curatorial best practices. You will also get to use DAMM software during seminar activities to build your hands-on experience in using industry-standard tools. A wide list of optional modules lets you curate the rest of your curriculum. For example, you could study how digital content industries manage and deliver content or learn how to understand, evaluate, and apply the various approaches to preserving digital materials. The breadth of interdisciplinary optional modules means you could also study artificial intelligence and society, digital innovation, or digital media and marketing and beyond. Your studies will culminate in a dissertation, which will see you conduct and present your own piece of research. As a digital asset and media management student, you’ll also benefit from our unrivalled links with the DAMM industry. You’ll be taught by world-leading digital asset management expert Theresa Regli, gain exclusive access to tools used by our software partners, and be introduced to guests from high-profile organisations during guest lectures and our annual DAMM industry day.