Armed with insight into how art and media impact contemporary culture, you can pursue an inspiring career in a field that ignites your passion and showcases your talent. In the Bachelor of General Studies with an emphasis in Arts, Media and Entertainment, students analyze the roles that arts, entertainment, amusement and media play in modern and historical societies. Coursework teaches students how to do the following: develop skills in criticism and evaluation of art, identify the contributions of artists and art forms to the human condition, understand how art, media and entertainment shape, and are shaped by, cultural norms, understand the processes by which creativity is communicated, build knowledge of promotion and marketing in the arts, and develop and identify their own strengths, interests and contributions to the arts. Multidisciplinarity, Effectively analyze and synthesize the relationship between multiple disciplines of study. Cultural Competence, Identify and recognize cultural differences and the impact of an educated citizen and responsible member in global society. Effective Communication, Demonstrate the ability to effectively communicate ideas using a variety of different media (oral, written, visual) and basic information technologies. Focus Theme Outcomes, Demonstrate success meeting a corresponding learning outcome with the students' selected focus theme. Career Preparation, Develop and identify the academic preparation, opportunities, and potential contributions to careers in their major field.