The Bachelor of Arts in Games and Behavior will provide students with a broad understanding of important design principles and human behavior in serious and recreational games, but also the implications tied to gamification in society. Students will learn the basics of multimedia, storytelling, and sound technologies. This degree will also include courses that focus on the individual (e.g., psychology of simulations and play) and also courses that consider group or societal trends (e.g., inequality in the game and in the development environment, psychology of play in game communities). Issues of artistic game design alongside behavioral and societal trends related to games and gamification across sectors are the focus of this degree (e.g., education, health management, occupational training, social support, recreation). The degree will cover many aspects of game design and related social and societal factors without the need of extensive knowledge of computer programming.