The social area in the Department of Psychological Sciences at Texas Tech University houses research labs directed by Jessica Alquist, Zachary Hohman, Annie Jung, and Amelia Talley. Our labs study attitudes and persuasion, self-control, group processes, interpersonal and intergroup relations, collective action, social cognition, and self and identity, with a strong emphasis on practical applications of research. The social area, including its faculty and students, is committed to rigorous research exemplified by active publishing in high impact journals and presenting in academic conferences and meetings. Our faculty have also been successful in receiving grants from the National Institutes of Health, the National Science Foundation, and the Binational Science Foundation to name a few. As an area, we are a collaborative and supportive group. We emphasize teamwork and foster collaborations across our labs and with other departments at Texas Tech to produce cutting-edge and interdisciplinary research. To learn more about us and how you can connect, check out our faculty profiles.