酒店与传播理学学士

酒店与传播专业是由酒店管理学院（SHA）与传播学院（COM）合作提供的理学学士学位。SHA已认识到，越来越多的酒店专业人士需要具备传播及其专业领域的专业知识：公共关系，广告，电视，广播和电影以及媒体制作。款待与交流计划旨在提供一种协同方法，以对具有现代交流技术详细知识的款待专业人员不断增长的需求做出回应。这两个教育领域有着内在的联系，因为良好的沟通技巧对于酒店业的成功至关重要。重点学习课程将为学生提供住宿和餐饮行业的综合基础，同时也磨练涉及创意和战略营销的职业所必需的沟通技巧。
The Hospitality & Communication major is a bachelor of science program offered by the School of Hospitality Administration (SHA), in collaboration with the College of Communication (COM). SHA has recognized that there is a growing need for hospitality professionals to possess expertise in communication and its disciplines: public relations, advertising, TV, radio, and film, and media production. The program in Hospitality & Communication is intended to offer a synergistic approach to respond to a growing demand for hospitality professionals with detailed knowledge of modern communication techniques. These two educational fields are intrinsically connected, as well-honed communication skills are especially critical to success in the hospitality industry. The focused program of study will offer students a comprehensive foundation in the lodging and restaurant sectors while also honing the communication skills necessary for careers involving creative and strategic marketing.<br><br>Learning Outcomes<br>Describe the segments (e.g., lodging, food service, events, etc.), history, icons, market leaders, lexicon, and service elements of the hospitality industry.<br>Apply skills and knowledge in the core functional areas (e.g., finance/accounting, operations, human resources, and marketing) of hospitality management.<br>Demonstrate understanding of hospitality as a system comprising the core functional areas (e.g., finance/accounting, operations, human resources, and marketing).<br>Develop interpersonal skills: communication, team-building, leadership, and cultural diversity awareness.<br>Understand marketing communications campaign strategy, content development, media planning, and consumer insight within the hospitality arena.<br>Learn and apply communication tools for hospitality companies in key areas, including content marketing, social media, and social campaign development.