The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.<br>The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens. Students may earn a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with a major in Advertising , Digital Media Innovation , Electronic Media , Journalism , or Public Relations.<br>Students may gain experience by working in student media, such as the University Star, KTSW 89.9 FM, Bobcat Update, Live Oak Studio Production, Bobcat Promotions, and through internships outside the school. They also have the opportunity to participate in intercollegiate competitions through organizations such as the American Advertising Federation, Public Relations Society of America, Texas Intercollegiate Press Association, College Broadcasters, Inc, and the Society of Professional Journalists.<br>The Digital Media Innovation (B.S.) program immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles. These roles, requiring advanced technology skills and digital perspective, include news application developers, multimedia experience producers, social media editors, engagement managers, web designers, and data analysts, and can include positions in traditional media organizations, technology companies and media start-ups. Students in this sequence focus on digital strategy and experimentation associated with new models of storytelling and innovative applications of media.