The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens. Students may earn a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with a major in Advertising and Mass Communication, Digital Media Innovation and Mass Communication, Electronic Media and Mass Communication, Journalism and Mass Communication, or Public Relations and Mass Communication.<br><br>Working in electronic media is a hands-on experience. Often it's live. It's now. Students put into practice what they learn, and they instantly see the results of their efforts. KTSW-FM 89.9 gives students an opportunity to be on-air hosts and to serve in management positions. Bobcat Update – created under deadline -- is a television news program requiring writing, videography and editing skills. All students in the Electronic Media Sequence assemble a portfolio that consists of solid writing as well as audio and video samples. Graduates can enter the work world as reporters, producers and behind-the-scenes decision makers, just to name a few of the many options available.