The School of Journalism and Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Our program offers a curriculum that introduces students to the broad framework of mass communication, emphasizing what is common and fundamental to advertising, digital media, electronic media, journalism and public relations.The mission of the School of Journalism and Mass Communication is to pursue excellence. Our programs strive to cultivate strong professional, research, theoretical, critical and ethical skills in a diverse and engaging environment that prepares students to be socially responsible media professionals, scholars and citizens. Students may earn a Bachelor of Arts in Mass Communication or a Bachelor of Science degree with a major in Advertising and Mass Communication, Digital Media Innovation and Mass Communication, Electronic Media and Mass Communication, Journalism and Mass Communication, or Public Relations and Mass Communication.<br><br>The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content consumption and creation in our highly visual, always-on, always-connected world.<br><br>The Digital Media Innovation and Mass Communication (DMI) major immerses students in the breadth of digital knowledge to prepare them for new and emerging media roles. The DMI degree is a STEM (Science, Technology, Engineering and Math) -designated program, a federal designation defined by the Department of Homeland Security. It is the only program in the College of Fine Arts and Communication with the STEM designation, integrating communication, media and technology. STEM skills are in high demand, and STEM-based careers offer unique opportunities for those who demonstrate this hybrid of strong communication expertise and advanced technology savvy. The emphasis of the major is on strategic and problem-solving skills that will serve graduates throughout their digital media careers.