传播学文学士-广告学

UWF的广告专业课程为学生提供了在广告公司，广告客户和媒体从事市场营销，客户管理，媒体，销售，促销和创意设计方面的职业准备。西佛罗里达大学的广告专业学生将了解战略开发的广告如何影响媒体，消费者和我们的社会。我们的计划提供动手，身临其境的课程，使学生能够为印刷和数字媒体属性制定策略以及创意元素。UWF的广告计划与教我们的专业的课程结合起来，教给我们的专业人士如何使用有效的讲故事技巧制作写得好的文字并说服听众，从而为毕业生准备了​​在各个行业中的职位。作为首选课程，广告专业的传播专业学生可以申请UWF的全国学
The Advertising Specialization at UWF prepares students to pursue careers with advertising agencies, advertisers, and the media in marketing, account management, media, sales, promotion, and creative design. Students specializing in advertising at the University of West Florida learn how strategically developed advertising impacts the media, the consumers and our society. Our program provides hands-on, immersive courses that allow students to develop strategies as well as creative elements for print and digital media properties. Combined with classes that teach our majors how to craft well-written copy and persuade audiences using effective storytelling techniques, UWF's advertising program prepares graduates for positions in the field across various industries. As a capstone course option, Communication majors in the advertising specialization have the opportunity to apply for UWF's National Student Advertising Competition (NSAC) team. Sponsored by the American Advertising Federation, the NSAC team represents the university by developing an integrated marketing communications campaign for a national client. In fact, UWF is the only university in the country to hold three national titles in the competition.