大众传播文学学士-战略传播（广告）

新奥尔良洛约拉大学（Loyola University New Orleans）的广告路线非常适合希望将自己的创造力投入到充满活力和说服力的活动中的学生。该计划为研究方法和文案撰写奠定了坚实的基础，并为学生提供了动手实践创新技术的经验。我们的广告专业毕业生以敏锐的战略头脑和敏锐的设计眼光赢得了业界的认可
The advertising track at Loyola University New Orleans is perfect for students who want to channel their creative energy into dynamic and persuasive campaigns. The program offers a strong foundation in research methods and copywriting as well as giving students hands-on experience with innovative technology. Our advertising graduates are recognized by the industry for their sharp strategic minds and keen eye for design.<br>At Loyno, we know that persuasive communications happens in both the advertising and public relations worlds and that's why we've put both under the strategic communications (advertising/public relations) sequence. Students in the Strategic Communication sequence study advertising and public relations with an emphasis on one of the two. Students take a core of courses including strategic contention creation, layout and design, research methods, media planning and a capstone.