新闻学理学学士-广告和公共关系

我们将重点放在媒体创新以及传统的传播基础上，以使您为日新月异的媒体环境做好准备。我们的许多毕业生在传统机构工作，但许多人不只是媒体行业，而是在NASA，Interscope Records和Audi等地方工作。广告和公共关系将教您开发和制作具有说服力和教育意义的信息，以及采用公共关系和广告策略的综合传播活动。在本专业中，您将选择广告或公共关系领域的重点领域，以补充您的综合战略传播课程工作。您将建立写作，研究，设计，活动计划，直接营销，媒体计划以及活动开发和管理的技能。您将为包括非营利组织，企业和特殊项目在
We place a heavy focus on media innovation as well as traditional communication foundations to prepare you for the ever-changing media landscape. Many of our graduates work in traditional agencies, but many go beyond the media industry to work in such places as NASA, Interscope Records and Audi. Advertising and Public Relations will teach you to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. In this major, you will select an area of emphasis in either Advertising or Public Relations to complement your integrated strategic communications course work. You will build skills in writing, research, design, event planning, direct marketing, media planning and campaign development and management. You will plan and produce promotional and educational campaigns and materials for actual clients, which include nonprofits, businesses, and special projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, healthcare and other public-sector fields. The College boasts a faculty-advised and student-run integrated communications agency, the Martin-Hall Agency, and an award-winning Public Relations Student Society of America chapter. These organizations offer you professional networking opportunities and application of advertising and public relations knowledge into campaign experience.