广告和市场传播文凭

如果您想创建和评估成功的广告和促销活动，此程序适合您。我们生活在数字颠覆时代。为了使广告商争夺“屏幕时间”，他们必须开发具有吸引力的内容，并具有与消费者建立联系的能力。随着营销人员努力提高他们在消费者关注方面的份额，他们需要了解人们如何在多种设备和平台上花费时间。当您了解消费者市场和行为时，就可以制作出色的广告。
If you have a passion for creativity and a desire to develop powerful advertising and promotional campaigns, this program is for you. We live in an age of digital transformation and disruption, one where advertisers are in a constant battle for consumer attention and 'screen-time. Advancements by big tech companies will continue to influence how we work, shop, and communicate. To remain relevant, advertisers and brands must respond with powerful communications to create lasting, meaningful connections.<br><br>The Advertising and Promotion program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You could launch a career at an advertising agency, research or production firm, or within a media company, the faculty will assist you in choosing a path aligned with your passion and skillset. You will gain experience as an account representative, creative production artist, and media planner working with actual clients for the campus agency Collaboragency. Students explore creativity, conceptualizing and producing advertisements for all media forms. Whether you like to create, innovate, or execute ideas, you will have the opportunity to do it all in this program.