安大略大学广告与市场传播专业文凭

广告和营销传播计划为学生提供了发展其广泛传播专业技能的机会。该计划的毕业生是通讯营销策略师和具有视觉思维的创意专家的混合体，他们能够使用行业标准的设备远程使用最新的云软件。您将学习营销和销售管理的基础知识，广告和传播原理，传统，Web和移动平台的数字媒体设计，社交媒体活动，公共关系以及事件营销和企业家精神。
Become a marketing and communications strategistvisual-thinking creative specialist in Conestoga's two-year diploma in Advertising & Marketing Communications program. We are a rewarding, cross-disciplinary program that equips you to be a creative thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and to have the confidence and skills that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, integrated marketing campaigns, sales strategies, social media marketing, brand development, UIUX design, copywriting, public relations and video production. You will also discover how to pitch a client, manage a marketing budget, perform campaign scheduling and deliver upon tight deadlines, as you work towards a career in the field. A 7-week field placement and live-client capstone project will better prepare you for the industry. Once ready, you will graduate from the program with an impressive portfolio, a laptop full of industry contacts and a supportive industry network ready to assist you. Program highlights include learning from award-winning industry professionals, working directly with live clients on projects, frequent guest speakers and agency tours, and valuable industry-based field placements.<br><br>Length: 2 years