安大略省广告专业研究生证书-帐户管理

Humber的广告-帐户管理研究生证书计划将为您准备有效地管理创作过程，从而使广告代理机构或客户营销部门的客户受益。您将对创意广告，媒体购买和客户与代理商之间的关系有更深入的了解，并准备加入团队，与目标受众进行强有力的沟通。该程序主要针对广告代理商客户经理的角色，但适用于需要熟练客户管理的其他通讯或基于设计的公司。您将了解成功的创意与客户成功标准之间的联系，包括投资回报率（ROI）和收入目标，以及如何编写摘要来启发扎实，有效和令人兴奋的工作。整个计划中都集成了数字叙事和新媒体。对集成营销传播及其与业务其他
Humber's Advertising - Account Management (AAM) graduate certificate program will prepare you to effectively manage a client-focused creative process. With your AAM skills you can choose to work either in an advertising agency or a company's marketing department. Develop advertising campaigns with your team by leveraging brand strategy, digital planning and client-agency relationships, and prepare to be part of a team capable of creating and driving strong communication plans. This program has been running for years and is a success with graduates in many different roles in the industry.<br><br>In the AAM program, you will develop a greater understanding of the world of creative advertising. Over eight months, you will prepare integrated communication plans designed to reach target audiences on the technology they are using. Work integrated learning begins after the successful completion of all courses in May. You will write creative briefs, set objectives, define strategies and work with teams to see some tactics come to life. This program is primarily directed at creating confident advertising agency account managers but is very adaptable to other communication or design-based roles. Students have worked for companies in need of skillful client, media and project management talent. Our graduates find jobs on both the client and agency side with local, national and international advertising agencies, marketing strategy agencies, and leading business and consumer brands.