公共关系证书

公共关系证书将基本的专业技能与当代传播理论和研究相结合，根据美国公共关系学会和美国国家传播协会的建议提供扎实的基础。要获得证书，学生必须在指定的课程中至少完成24个学分的学时。传播与媒体系反映了艺术与科学为基础的研究领域。在“交流”的标题下，学生探索目标消息及其后果的构造，传递和感知。无论目的是告知，影响或娱乐，学生都可以使用研究和理论来提高有效性，并在人际和大众传播的消息传递中取得成果。此外，学生还将在Media中找到一个创造性的渠道，该渠道侧重于内容的生产及其关键和文化意义。它涵盖了所有形式的视听媒体
The Certificate in Public Relations offers a sequence of courses that will prepare students for a successful career in public relations. This writing-intensive certificate program includes a selection of required and elective courses that integrate practical knowledge of the public relations industry with communication planning and research tactics needed in today's ever-changing world. The sequence of courses is based upon the latest report from the Commission on Public Relations Education and the certification requirements of the Public Relations Society of America. To earn the certificate, student must complete a minimum of 21 credits in the designated courses with a grade of C or better.<br>Students will be able to:<br>Interpret and apply basic public relations principles to design, research and plan public relations campaigns.<br>Compose written public relations materials that are written in a clear, brief, concise format following the appropriate format and style.<br>Make use of broad knowledge combined with principles of public relations in order to evaluate and create effective public relations campaigns.<br>Plan and implement research projects, read and interpret research data as applied to public relations campaigns and message strategy.<br>Create and conduct ethically sound and socially responsible public relations strategies and campaigns.