公共关系和广告文学学士学位

在“公共关系和广告”计划中，您将对公共关系以及广告理论和实践有所了解。您将学会从多个角度考虑广告和公共关系的过程，产品和效果，并发展批判性思维能力和有效的语言表达和写作能力。您可以选择学习公共关系或广告方面的课程。公共关系侧重于维护和提升公司形象。广告着重于说服受众购买产品。如果您对这两个领域都感兴趣，则可以选择从两个学科领域都选修课程。DePaul位于芝加哥商业社区的中心，为您提供与领先的公共关系，广告代理和企业进行实习和专业合作的机会。
In the Public Relations and Advertising program, you will develop an understanding of public relations and advertising theories and practices. You'll learn to consider advertising and public relations processes, products and effects from multiple perspectives, as well as develop critical thinking skills and your ability to speak and write effectively. You may choose to take courses that concentrate on either public relations or advertising. Public relations focuses on maintaining and promoting the image of a company. Advertising focuses on persuading an audience to purchase a product. If you are interested in both fields, you have the option to take courses from both subject areas. DePaul is located in the heart of Chicago's business community, giving you opportunities to intern and work professionally with leading public relations and advertising agencies and businesses.