Today, public relations encompasses much more than writing press releases and pitch letters, it requires mastery of the digital landscape including Facebook, Twitter, YouTube, and Instagram, now hallmarks of public relations. Pace's innovative BS in Public Relations teaches you the concepts and techniques of public relations, and advances your knowledge of the creative strategies and the legal and ethical issues associated with the profession of public relations. You will emerge prepared to enter into a career in public relations, and equipped to navigate the ever-changing media and communications landscape.<br><br>Hands-on Learning: In our Communications Center, where you will take most of your classes, you will work with professional digital equipment such as HDV cameras, AVID and Final Cut Studio editing systems, and view films in the screening room, featuring digital video projection and a 92 screen.<br>In required internships, you will earn academic credit and gain valuable professional skills as well as build a network of industry contacts for a lifetime.<br>Our innovative, scholarly faculty are experts in a variety of specialties including video and audio production, screenwriting, public relations, advertising, media theory, film, performance, speech and journalism. Specialized adjunct professors bring valuable knowledge of the most current trends in their fields to the coursework, and enhance your networking opportunities.