安大略省广告学研究生证书-媒体管理

亨伯的广告-媒体管理研究生证书课程为您提供有效研究和分析市场和目标受众的知识和技能，并随后提出最佳和最具创意的媒体解决方案，以满足客户或公司的广告目标。在整个计划中，您将学习如何将营销目标转化为针对性的媒体活动，评估不同媒体类型的优缺点，分析媒体数据以及如何最佳地买卖传统（电视，广播，户外媒体，印刷品）和新兴的（所有数字产品）平台。毕业后，您将学习如何在媒体环境中进行有知识和说服力的讲话，以及如何作为媒体时间和空间的买卖双方进行谈判。通过发展客户和客户的沟通技巧以及专注于客户需求的能力，您将建立持久的关系
Humber's Advertising Media Management Ontario graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company's advertising goals.<br><br>Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.<br><br>Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.<br><br>With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.