Sport in the United States involves hundreds of billions of dollars in annual spending and touches every aspect of media distribution - print, broadcast, and internet. The emerging field of sport communications management demands practical skills and professional instruction beyond the baccalaureate level. The skills-based, 12-hour (4 courses), 100% online graduate certificate brings students inside the commercial world of sport communications while challenging them to confront the extraordinary changes occurring in sport public relations, media management, multimedia content distribution, brand promotion, and sport sponsorships. The Graduate Certificate in Strategic Sport Communications is designed for those interested in, or already working in communications careers in the exciting and multi-faceted sports industry. The courses included in the Strategic Sport Communications Certificate are also part of the Recreation and Sport Administration master's degree with a concentration in Sport Media & Branding. Students wishing to continue work towards the master's degree will need to be accepted into the program and complete seven additional courses (21 hours) in Recreation and Sport Administration.