Emerging technology brings many challenges to a media business. Digital media have transformed the nation's news organizations. Journalists and media managers who work for newspapers, magazines, television stations and Web-based publications must know about what drives the audience to various media products, how to market and distribute media content and the financial impact of these products on the bottom line. While traditional newsrooms are adapting to digital media, many journalists are becoming entrepreneurs and launching their own media products. Through the journalism curriculum, students interested in the Entrepreneurial/Business Journalism area of emphasis will receive a solid grounding in journalism basics, how to research and report breaking news and in-depth feature stories, how to create new media products and hands-on experience using the latest multimedia tools. Through non-journalism electives, many of which are offered in the College of Business, students will have the opportunity to learn about global and domestic consumer culture and behavior, corporate finance, small business finance, sales management, promotion strategy, domestic and international marketing, leadership, management, growth strategies for emerging companies and creating business plans for new ventures.