Preparing students to tell stories that matter is the core mission of the journalism concentration. Even with our history of embracing cutting-edge technology, we never lose sight of the basic skills and knowledge essential to journalists and transferable to many other careers. We emphasize the ability to gather, analyze, organize and present information across multiple platforms. Each student will have multiple classes in design, writing and editing, and videography. These practical skills combined with the study of media law, ethics, and the social impact of the media have helped our alumni in many fields other than journalism including education, public relations, management and law.<br>Research shows that the two critical factors most strongly connected to career satisfaction are having hands-on internships and finding effective mentors. We believe that practical media experience on campus or in the community prepares students to compete for internships and connect to mentors. Many students work for the independent twice-weekly campus newspaper, the campus yearbook, one or more of the eight campus or student-produced magazines, or the video opportunities through the campus cable system or Madison's sports promotions. These publications and outlets also have related websites and social media channels. Attention to the fundamental skills while practicing story-telling utilizing state-of-the-art technology has been a hallmark of this program that has helped produce two Pulitzer Prize winners and a host of successful alumni eager to engage with current students.