市场营销与旅游学（荣誉）文学士学位

Strathclyde的营销系被公认为是英国领先的营销教育和研究中心。本课程将帮助您发展各种营销和管理职业的技能。您将了解客户需求，增值产品和服务以及沟通在客户满意度中的作用。学习款待和旅游管理为最大和快速增长的经济领域打开了大门。该学位将为您在这个充满活力的行业中的领导角色作好准备，该行业为苏格兰经济带来50亿英镑的收入，并创造十分之一的就业机会。您将具有管理酒店，旅游和活动等多个行业的运营和业务的技能。<br> 3年制课程，全日制可选国外一年
Study with us<br>study Hospitality &amp; Tourism Management in the context of management, strategy, marketing, enterprise, economics and ethics<br>be part of a dynamic industry which generates £5 billion to the Scottish economy and creates 1 in 10 jobs<br>opportunity for work placements, both in the UK and abroad; paid internships are also available.<br>Why this course<br>The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.Studying Hospitality &amp; Tourism Management opens doors to the largest and fast-growing sector of the economy.This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion to the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across a range of industries including hospitality, tourism and events.On graduating, you may be able to apply for membership of professional bodies such as the Institute of Hospitality, the Institute of Travel &amp; Tourism, Tourism Society or the Royal Geographical Society.<br>CareersGraduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.Graduates who specialise in Hospitality &amp; Tourism Management have a combination of practical and business skills. They can understand and respond to consumer needs.Recent graduates have been recruited into the hotel industry and the service sector with job titles such as graduate trainee, manager, restaurant supervisor and trainee accountant.