This program is designed to prepare professional Recreation and Sport Administration practitioners for a wide range of occupations. The program offers six concentrations: General; Interscholastic Athletic Administration and Coaching; Facility and Event Management; Sport Media and Branding; Athletic Training; and, Intercollegiate Athletic Administration. The General concentration provides opportunity for study in a specialized area of recreation and sport as students select three elective courses in their area of interest. The Interscholastic Athletic Administration and Coaching concentration provides an opportunity for persons interested in Athletic Administration to gain knowledge, research and experience in this dynamic area. The Facility and Event Management concentration allows for professional development in the rapidly growing discipline of facility and event management. The Sport Media and Branding concentration is designed for students interested in sport media relations, sport branding, digital media production and distribution, and sport sponsorships. The Athletic Training concentration provides the certified and certification-eligible athletic training student an opportunity to further develop knowledge and skills related to this vibrant field. The program is appropriate for athletic trainers in all employment settings. The Intercollegiate Athletic Administration concentration is designed for individuals looking to enter the field or professionalize their experience in intercollegiate athletics.