When you choose a major at the Darla Moore School of Business, you are making a commitment to four years of fast-paced, real-world business learning designed to open a whole world of career options after graduation. It wont be easy, but you will never forget the experience. <br>Undergraduate programs, generally completed in 122 credit hours, emphasize a strong liberal arts background combined with theory and practice in business administration. The integrated core curriculum provides a solid business foundation by introducing students to marketing, management, finance and risk management, and production and operations management, and their relationships to each other.<br><br> Students will demonstrate -<br> In-depth capacity in a functional area of business. <br> Strong understanding of the global dimensions of business. <br> Excellent communication skills in more than one language. <br> Appreciation of the impact of culture on the conduct of business. <br> Exposure to living in a second culture.