商业科学学士-商业分析

商业分析专业的毕业生将能够分析数据并使用调查结果来指导组织决策。该计划培养组织和技术能力，以实施数据收集，清理，集成和建模任务，以及用于业务应用程序的数据资产分析。该程序涵盖数据仓库，维度建模，大数据分析方法以及可视化工具和技术，并介绍诸如数据挖掘和预测分析之类的主题。四个主要趋势推动了对具有业务分析技能的专业人员的需求的增长：向数据驱动型组织和数据驱动型决策（通常称为“大数据计划”）的转变，指数式增长由于移动设备，云计算和社交媒体的广泛使用，导致结构化和非结构化数据的数量增加，业务计算从事务处理到交互处
Business Analytics graduates will be able to analyze data and use the findings to guide organizational decision-making. The program cultivates organizational and technical competencies to implement data gathering, cleansing, integration and modeling tasks, as well as data asset analysis for business applications. The program covers data warehousing, dimensional modeling, big-data analytics methods, and visualization tools and techniques, and it introduces topics such as data mining and predictive analytics. The demand for professionals with business analytics skills is growing, fueled by four main trends: a shift toward data-driven organizations and data-driven decision-making (commonly reported as ?big data initiatives), the exponential growth of structured and unstructured data due to widespread usage of mobile devices, cloud computing and social media, the shift in business computing from transaction processing to interaction processing, whereby customer and business partner engagement are facilitated by a growing array of IT-based platforms and associated experiences, and significant improvements in data software and systems.