Today's technology improves services, creates efficiencies and generates vast amounts of data. It's no surprise data science has become a key domain of inquiry and activity in the hospitality and travel sectors.<br><br>The Ph.D. in hospitality business analytics program provides advanced training in data science as it relates to the hospitality industry. Students are prepared for highly demanding careers in academics and research or industry. Our program draws on the resources and faculty expertise available in the University of Delaware's Lerner College and its Department of Hospitality and Sport Business Management and Institute for Financial Services Analytics, as well as UD's Data Science Institute.<br><br>Our faculty conduct in-depth research in various areas of study that apply to hospitality business analytics, such as revenue management, digital marketing, finance, customer experience management and human resources management. The program emphasizes analytics, which is possible because our faculty has access to the large amounts of data being generated by information and communication technologies in the industry.<br><br>As a student in this program, you will experience high-quality instruction through a curriculum that includes courses in hospitality business, analytics and methodology, research and seminars. You also have the option of enrolling in the master's in hospitality business management (thesis track) to solidify your foundations before progressing to the Ph.D. (progression to the Ph.D. from the master's is contingent upon submitting a separate application and meeting the requirements of the doctoral program).