Destination marketers are multidisciplinary professionals who specialize in identifying, developing and executing strategies to drive socio-economic success for locations and attractions around the world.<br><br>In this program, students learn how to uphold service and quality standards throughout the customer lifecycle, develop a digital and social media presence and marketing plans that align with business goals and strengthen brand recognition, cultivate partnerships and relationships, explore entrepreneurial opportunities in destination marketing, and conduct powerful market research and customer analytics to guide the development of effective tourism products and experiences.<br><br>Graduates will lead and support business development initiatives that build a destination's reputation in order to attract tourists, investors and skilled professionals. Equipped with a broad base of skills and knowledge, they help destinations realize significant economic impacts that contribute to job creation, community sustainability and improved quality of life for residents and visitors alike.