The Corporate and Public Communication (CPC) major in the Professional Communication Master's Degree program was designed to equip students with the skills and knowledge necessary to excel in dynamic communication roles within both corporate and public sections. This versatile program is available online and on-campus, providing flexibility to accommodate diverse learning preferences. <br>The overall purpose of the Corporate and Public Communication major in the Professional Communication degree program is to teach essential skills for graduate students to be successful in communication-based careers. Specifically, the CPC program focuses on training graduate students who are seeking to enhance their knowledge and experience in professional communication and/or gain applied skills for professional growth and career elevation in communication-related positions found in many professional sectors, including corporations, small/large businesses, government organizations, non-profits, and public agencies. <br><br>As an Applied Communication program, the CPC major takes a holistic approach to training graduate students across several areas directly related to communication careers, such as: marketing communication, organizational communication, strategic communication, conflict resolution, crisis communication, public relations, persuasion, and data collection/data analytic methods. Thus, students learn how to use a variety of communication channels, tools, and platforms to connect with clients, colleagues, audiences, and other stakeholders.<br>This terminal Master's degree was designed for graduate students currently employed in or seeking professional positions. The program emphasizes applied skills preparing students for a variety of communication careers. The goals of the CPC program include: <br>Preparing students for professional careers within business, government, not-for-profit organizations, or educational institutions<br>Providing students with experience in making formal communication presentations<br>Helping students develop quantitative and qualitative skills in organizational communication contexts and<br>Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management<br>By providing a broad understanding of different communication strategies, techniques, and best practices students graduate the program with: <br><br>Tools to be effective communicators, problem-solvers, and critical thinkers<br>Direct experience planning and implementing marketing campaigns, resolving conflicts, assessing communication practices, and analyzing research<br>The ability to navigate complex communication challenges<br>enhanced knowledge for career fulfillment