应用科学副教授（市场传播）

每个出色的产品，服务或创意都需要有效的沟通，以吸引注意力，建立愿望并赢得消费者的青睐。在当今竞争激烈的全球市场中，组织正越来越多地通过营销传播工具（如广告，公共关系，促销和专业销售）来赢得消费者的青睐。伯克利学院的市场营销传播学位课程非常适合对通过集成通信产生营销问题的创新解决方案感兴趣的学生。该计划涵盖：市场和消费者研究，战略定位，创意开发和执行以及跨传统，数字，移动和社交营销工具的媒体计划和执行
Learn to think strategically and creatively with a Marketing Communications degree from Berkeley College. Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today's competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.<br><br>In the program at Berkeley College you'll learn to generate creative solutions to marketing problems through integrated communications. You'll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing.