管理营销学工商管理学士

通过管理营销学获得工商管理学士学位，可以帮助学生充分开发该领域工作人员所使用和重视的分析，决策和沟通（书面和口头）技能，从而使他们成为市场营销从业人员。教师通过动手作业，案例研究，与实际业务相关的项目以及与教师和教室中其他学生的动态互动来吸引每个学生积极学习。每门课程旨在通过强调逻辑流程，说服力和简洁性来增强写作技巧。由于课程是顺序的和整合的，因此每门课程都以先前的课程为基础，为学生提供全面的知识，技能和能力。该计划的目的是教育学生在商业环境中有效运作，在商业环境中，他们将必须做出自主决策并需要主动采取行
The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.<br><br>The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.