葡萄酒行业应用科学副学士-葡萄酒营销与销售

该计划提供与葡萄酒行业有关的入门级和专业发展课程，包括证书，以下三个领域的艺术副学士学位和“T学位艺术副教授：葡萄酒酿造（学习生产优质葡萄酒和培养个人能力）葡萄酒的风格），葡萄酒的市场营销和销售以及食物和葡萄酒的搭配（将食物和葡萄酒桥接在一起的复杂性）。该计划为葡萄酒行业的职业做好准备，并为已经从事该行业的人员提供高级技能培训。必须年满18岁才能申请。
With the Marketing & Sales of Food & Wine Associate of Applied Science (AAS) degree, you will learn the necessary information to become a certified sommelier (wine history and origin expertise along with matching wines to foods) and what it takes to effectively market and promote wine and food. The program prepares students for a career involving selling wine to wholesalers, retailers, restaurants, and to the public as a winery or hospitality industry entrepreneur or employee.<br><br>Students study marketing techniques, including packaging, pricing and branding of wines, explore the demographics of wine sales and marketing of brands throughout the world, and learn about compliance and government regulations.<br><br>Students gain practical experience by working in retail sales, packaging, advertising and promotion of wine and food in our on-campus tasting room. Emphasis is placed on merchandising, marketing of products, labeling, online sales, inventory, government compliance, social media, and wine club. Additionally, students work at our interactive wine release events, and are given opportunities to work at many industry events throughout Seattle and Washington State.