市场营销学工商管理学士

我们的工商管理学院提供工商管理学士学位（BBA）课程，主修工商管理或会计。与艺术与科学学院合作提供经济学文学学士学位。我们还为几个专业领域的未成年人提供服务。我们准备培养具有批判性思维，创造性地解决问题并大胆领导的业务领导者。我们的本科课程将广泛的耶稣会教育与在当今全球经济中的商业和企业家精神实践学习相结合。除会计和商业课程外，我们的学位课程还整合了文学，美术，宗教研究，哲学，数学，历史以及自然和社会科学的研究。我们的本科课程要求您将自己的业务技能付诸实践。动手学习机会包括现实世界中的行业项目，区域和国家
Marketing is a universal activity common to all individuals and organizations, whether in seeking personal employment, clients for an accounting firm, or in marketing supertankers or soap. Marketing is the link between entities in the marketplace and involves the study of exchanges and their facilitation. Marketing knowledge and skills, therefore, may lead to challenging and satisfying careers in nearly any field, either as marketing specialists or as managers. Marketing emphasizes satisfying needs and wants through the facilitation of the exchange process between and among organizations and customers. Marketing concepts and techniques apply to all types of organizations, whether they are for profit or non-profit and whether providing goods, services, experiences or ideas to their customers. An organization's long-term success is determined by understanding customer preferences and perceptions as well as how they change. Marketing is also a critical link between organizations and their environment. The topics studied include: gathering and interpreting market information, understanding customer decision processes and the influencers of these processes, target market decisions involving segmenting markets and positioning market offerings, marketing promotion and advertising, product design and modification, pricing, distribution of products, and effective managerial decision-making and planning.