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Bachelor of Business Administration - Marketing

洛约拉马利蒙特大学

Loyola Marymount University

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

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    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Submit your transcripts in English from all secondary schools/high schools attended. Full transcripts from each individual school year must be provided.
Submit official transcripts showing all work in detail. If you have completed any courses at the college or university level.
Obtain certified English translations of all documents not presented in English.
All documents submitted for admission become property of the University and will not be returned.
Submit a letter of recommendation with your application.
TOEFL: Non-native English speakers must take the Test of English as a Foreign Language (TOEFL) given by the Educational Testing Service and arrange for scores to be sent to the Office of Admission. (LMU's TOEFL Institution code is 4403) The University's minimum standard for undergraduate admission is 90 for the Internet-based TOEFL.
IELTS: As an alternative to taking the TOEFL, non-native English speakers may also take the International English Language Testing System (IELTS).The University's minimum standard for undergraduate admission is 6.5.
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  • 雅思总分:6.5
  • 托福网考总分:90
  • 托福笔试总分:160
  • 其他语言考试:Duolingo English Test -The University's minimum standard for undergraduate admission is 120.

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课程简介

Marketing is the process by which brands, companies, and organizations discover and develop plans and strategies to meet consumer needs through products and services, pricing, communications (advertising and promotions), and distribution strategies. The Marketing function lies at the intersection of business / organizational strategy and psychology. Simply put, it's all about finding out what consumers are putting up with (uncovering consumer needs) and solving it (through new products and services). LMU's newly redesigned Marketing majorthe MRKT Pathways Curriculumenables students to focus on specific course pathways and content aligned with current industry needs and related to four central themes within the marketing discipline: strategy, positioning, creativity, and analytics.
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