The bachelor of science in business administration is a broad-based degree that provides breadth across the full range of business topics. All students in the business administration program take the same core set of business courses in accounting, business law, finance, management, MIS, marketing, operations management, and quantitative analysis. The marketing concentration provides students with the opportunity to further develop analytical, creative, and decision making skills needed for successful careers in one of the diverse business fields. The program builds upon the foundation of a liberal arts education and upon a common body of business knowledge as well as the specialized area of marketing and of social awareness. Marketing majors can, by carefully choosing their courses, develop a concentration around these areas of personal interest, for example, consumer behaviour, research, retailing, advertising, industrial marketing, sales management, global marketing, strategic marketing, and marketing management.