市场营销哲学博士

博德学院的营销学院有兴趣与有潜力成为该领域顶尖学者的潜在研究生合作。市场营销系的研究生产力一直位居世界领先的研究型大学之列。我们期待您加入我们，我们将努力推动营销思想的前沿。专门研究营销策略的博士 市场营销课程的“高级”培训了对诸如品牌和新产品管理，关系营销和企业战略等主题感兴趣的研究人员。该计划是支持性的，协作性的，专注于发布顶级营销研究论文。
The marketing doctoral program at Michigan State is designed to prepare individuals for a career of significance in marketing scholarship and teaching at research universities. The marketing faculty in the Broad College are interested in working with prospective graduate students who show the potential to become top scholars in the field. The research productivity of the marketing faculty consistently ranks among the leading research intensive universities in the world. We look forward to you joining the Ph.D. program as we endeavor to push forward the frontiers of marketing thought. Explicitly focused on marketing strategy, the Ph.D. in Marketing program trains researchers interested in topics such as brand and new product management, relationship marketing and corporate strategy. The program is supportive, collaborative and focused on publishing top marketing research papers. Through research assistantships, doctoral students form, develop, manage and execute theoretically sound and statistically valid marketing research projects. Students gain hands-on experience conducting thorough literature reviews, developing and writing conceptual framework and hypotheses development sections, collecting and analyzing data using advanced statistical methods, and supporting why their research is relevant.