工商管理学学士-市场营销

专注于对客户和竞争对手的研究，以便他们可以设计产品，促销，定价和分销策略，从而在竞争激烈的市场中满足客户的需求。学生必须完成市场营销集中的20门选修课。强烈建议学生选择以下课程之一，并选择尽可能多的课程，并根据需要补充其他课程，以完成20个单元的要求。选择曲目不会显示在您的成绩单上，但可以反映在您的履历中。加州大学河滨分校商学院的“本科商业课程”是关于机遇的。UCR的商学院拥有UC系统中最大的本科商业课程，致力于对管理艺术和科学领域的学生进行教育。
The Undergraduate Programs at UC Riverside's School of Business are all about opportunity. Our two programs, the Bachelor of Science in Business Administration and our newest Bachelor of Science in Actuarial Science, are both highly sought after professional degrees that will teach students the skills they need for a successful career in any industry. With the largest undergraduate business administration program in the UC system and one of only a few actuarial science programs housed within a business school, UCR's School of Business strives to educate students in the art and science of all fields related to business. Here, our students are given the opportunity to explore multiple business functions helping them acquire skills and find their path to a successful future.<br>Marketing Concentration Requirements (20 Units)<br>Focuses on the study of customers and competitors so they can design product, promotion, pricing and distribution strategies that meet the needs and wants of the customer within a competitive marketplace.<br>Students must complete 20 units of electives in the Marketing concentration. Students are strongly advised to choose one of the following tracks and select as many courses as possible, and supplement with additional courses as needed to complete the 20 unit requirement. Selecting a track will not appear on your transcript, but it can be reflected on your resume.