UNC Kenan-Flagler's MBA degree program features highly coordinated, flexible classes with a global perspective that prepare you to achieve a new level of professional and leadership success in just two years. Students benefit from small class sizes, a core curriculum that is complemented by optional career concentrations, allowing students to craft an individualized educational experience, and the experience of their peers through their diverse study groups. To be effective, managers must view products, services and customers as assets. The Marketing concentration builds skills in four key areas: Customer Management examines cutting edge topics such as one-to-one marketing, data mining, customer profitability, customer acquisition, customer development and customer retention Product Management involves the development of new products and management of existing products, and encompasses both goods and services in traditional markets as well as the technology-intensive Marketing Strategy examines decisions facing managers concerning market selection, entry timing, positioning, targeting, and execution approach in domestic and global markets Market Analysis builds skills in: critically analyzing brand, market and firm level data to guide marketing decisions familiarizes students with data sources, tools and techniques in common use the building and use of marketing models.