工商管理学学士：市场营销

从市场研究和产品设计到广告和销售，营销是计划和执行思想，商品和服务分配的过程。在市场营销中，您将学习识别，理解和满足消费者和组织的需求。我们的课程教您在了解专门的营销活动（例如广告，产品开发和销售）的同时，从整体上了解整个营销过程。我们创造了一个学术环境，学生可以在这里实现大学的理想–学习，领导和服务。这是我们整个部门的共鸣。我们的所有三个专业都采用从理论到实践的方向，包括动手的必修课程，涉及与真实组织合作的项目。我们的部门提供创业，领导和市场营销方面的专业和未成年人。市场营销专业人士也可以重点关注销售管
From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods, and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the big picture of the overall marketing process while you learn about specialized marketing activities such as advertising, product development, and sales.<br><br>During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.<br><br>In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management or product innovation - offering a highly desirable set of skills.