工商管理博士-市场营销

凯利（Kelley）的市场营销博士课程为学生提供了严格的概念和经验基础，使其成为学术界的思想领袖。重点是提供最优质的博士教育，并为领先的学术机构的研究职业准备候选人。市场营销系的独特优势在于其教职员工在市场营销各个领域的广泛专业知识，包括消费者行为，市场营销策略和定量建模。另一个至关重要的优势是，应将重点放在博士候选人与教师之间的合作上。从招收该计划的那一刻起，每位博士生都会与一名教职人员相匹配，并且他们通过与教职人员密切合作开展共同感兴趣的研究项目来学习研究过程。
In the Ph.D. program, we will give you the training and experience you need to become a scholar. You will strengthen your research and teaching skills by working side by side with our acclaimed faculty and conducting your own original researchpreparing you for a career in academia. Our program is flexible, so you can adapt it to your interests. You can choose a minor field in another area of business (e.g., strategy, management, etc.) or a minor field outside the Kelley School to complement your major in marketing (e.g., psychology, statistics, economics, etc.) Most students complete the program in four to five years. See the profiles and publications of our current doctoral students.