市场营销哲学博士

营销博士课程在营销基础和扎实的灵活性之间取得平衡，可以根据学生的个人兴趣进行定制。除了来自埃默里大学其他众多课程的选修课外，学生还将参加必修课程，涉及实质性研究以及进行研究的工具。学生将成为一个充满智力刺激和高要求的环境的一部分，该环境要求其他学生，教师和访问教师参加研讨会。鼓励他们发展原创思想，开展研究项目，并在主要的全国性会议上介绍工作。市场营销学院非常重视市场营销分析。该地区大多数教师的主要研究方向是量化模型的开发和应用，该模型促进了消费者行为理论和/或为营销实践提供了先进的工具。他们的目标是进行独
The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs. Students will be part of an intellectually stimulating and demanding environment that requires participation in seminars by other students, faculty, and visiting faculty. They are encouraged to develop original ideas, collaborate on research projects, and present work at major national conferences. The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and / or provide advanced tools for marketing practice. Their aim is to do research that is distinctive, powerful, and actionable.