工商管理高级文凭-市场营销

您将在对业务及其学科有深刻的基础了解的基础上开始企业管理–营销计划，并在三年内增强您的营销能力。您将在注重交流，分析，团队合作和计划的动手经验学习环境中发展自己的营销技能。您可以为市场创造价值，并为不断增加的营销管理机会敞开大门。高级课程包括综合品牌战略，战略设计，数字营销，市场研究，品牌管理，业务模拟，客户和客户关系管理，定制证书以及两个市场营销职位，所有这些都以针对真实客户的完整营销计划为最终。
You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on consumer behaviour, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning. You create value for the marketplace and open doors to ever-increasing marketing management opportunities.<br>Senior-level courses include marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.<br>With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals. Enjoy and be challenged by small class sizes where the majority of your professors are full-time with both academic and industry experience to develop your talents. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.