市场研究与商业智能研究生证书

这项安大略大学研究生证书课程可以在充满活力，瞬息万变的市场研究行业中开启您的职业生涯。学生将学习调查人们的想法，人们购买产品和服务的方式和原因，以及促使人们按照自己的方式行事的动机。该计划为学生提供在公共场所，非营利性和私营部门以及国际舞台上进行市场营销和意见研究的就业技能。该课程强调营销研究过程，包括：研究设计，问卷设计，版主指南构建，数据收集，基本和中间统计分析和解释以及报告撰写和演示技能。此外，学生将熟悉假设检验的科学方法并得出解决业务问题的结论。学生将接触到市场研究中最新和新兴的技术。
In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program, you acquire skills in current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research profession. The Marketing Research and Analysis program develops your skills in the design and implementation of quantitative and qualitative research projects, questionnaire design, data collection, data analysis, and the presentation of results. Experienced, industry-connected faculty prepare you to plan, conduct and present marketing research studies - skills that are highly sought-after in the marketing research and public opinion research field.<br><br>In this program, you learn to investigate how and why people purchase or use products and services. In addition, you develop the skills to conduct marketing and public opinion research in the government, not-for-profit and private sectors.<br><br>The curriculum emphasizes the marketing research process including:<br><br> research design and project management<br> questionnaire construction<br> qualitative research, such as focus groups<br> data collection and manipulation