营销管理研究生证书

这份为期一年的安大略省大学研究生证书为学生提供了在市场营销领域蓬勃发展的资格。在瞬息万变的世界中，学生将分析消费者对产品和服务的态度和行为。通过创新，灵活和以客户为中心的方法，学生可以了解国内外营销问题。该课程使用各种学习形式，分两个15周的水平提供。学生充当顾问并完成一个行业项目，在实际情况下，他们将运用他们的知识和技能来为当地组织制定营销计划和策略。在其他主题中，学生将对企业的竞争和以客户为导向的需求，其产品和服务运营以及其营销流程和资源形成批判性的理解。学生将获得创造性，程序性和批判性的营销专业知识
The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in todays marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.<br><br>Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.<br><br>Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.