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互动营销传播研究生证书
Graduate Certificate in Interactive Marketing Communications
学历文凭
Graduate Certificate
专业院系
开学时间
课程时长
课程学费
国际学生入学条件
Two or three-year college diploma or university degree.
IELTS (International English Language Test Service): minimum score of 6.5 overall, with a minimum of 6.0 in each section, for entry to degree, graduate certificate and fast-track programs.
TOEFL (Test of English as a Foreign Language):minimum grade of 83 internet-based test, or 220 on the computer-based text for entry to degree, graduate certificate and fast-track programs.
IELTS (International English Language Test Service): minimum score of 6.5 overall, with a minimum of 6.0 in each section, for entry to degree, graduate certificate and fast-track programs.
TOEFL (Test of English as a Foreign Language):minimum grade of 83 internet-based test, or 220 on the computer-based text for entry to degree, graduate certificate and fast-track programs.
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IDP—雅思考试联合主办方
雅思考试总分
6.5
- 雅思总分：6.5
- 托福网考总分：83
- 托福笔试总分：160
- 其他语言考试：PTE - minimum score of 60 for entry to degree, graduate certificate and fast-track programs.
CRICOS代码：
申请截止日期： 请与IDP联系 以获取详细信息。
课程简介
该研究生证书课程的课程侧重于数字策略开发，该领域是缺少训练有素的专业人员的行业。该计划将加深学生的营销传播技能，并在计划和实施IMC活动中发展新技能。学生将学习如何利用互动工具来开发以客户为中心的互动营销计划以及网络分析，以预测和衡量网络和社交媒体活动的成功。通过代理模型获得动手实践经验，在该模型中，学生将努力解决实际客户面临的实际挑战，然后进行为期6周的工作实习。
The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students' marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students' marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.
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相关申请
预科- 奖学金
- 实习机会
- 在校学习
跨境学习- 校园授课-线上开始
- 在线/远程学习
开学时间&学费
学费信息仅供参考，请与IDP联系以获取详细信息
| 开学时间 | 时长 | 学费 | 地点 |
|---|---|---|---|
| 暂无 | 暂无 | 暂无 | 暂无 |
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