Learn the specific knowledge and skills needed to play a leading role in today’s competitive business environment. The Sales & Marketing Diploma program combines the latest trends in sales and marketing with hands-on experience that will help you practice the skills you have learned in class. The curriculum covers key areas of professional communication, organizational behaviour, project management, social media and digital marketing, brand promotion and professional sales. During the co-op term, you will practice the sales & marketing knowledge you have learned in class and gain Canadian work experience. Co-op is also an opportunity to develop professional contacts within the industry and enhance students’ résumés. Our Co-op Advisors support students throughout the process of finding the right placement. Students are allowed to work full time during the co-op component. By the end of this program, students will be able to: Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, work teams, supervisors, and others. Communicate professionally and accurately in oral, written, and graphic formats that fulfill the purpose and meet the needs of the audience. Apply professional strategies to enhance leadership, management, sales, and marketing expertise. Apply various problem-solving and decision-making skills to manage customer relationships and expectations.