Our marketing major in the Bachelor of Business Administration degree program is for those who want to become a marketing pro. Youll develop the essential skills it takes to succeed in a marketing career. By pursuing the marketing major, youll learn to: <br><br>create, strengthen, and manage brands effectively and ensure they resonate with your target audience<br>develop comprehensive strategies to enhance brand equity <br>master the art of strategic marketing planning and recommend strategies grounded in thorough environmental scans and research<br>identify market opportunities and create data-driven plans to capitalize on them <br>dive deep into marketing research techniques, perform qualitative and quantitative marketing research to uncover valuable insights and analyze data to make informed marketing decisions<br>embrace the latest digital marketing technologies to optimize marketing opportunities and integrate current and emerging tech tools for maximum impact <br>create sustainable value through effective product management, development, pricing, and distribution to meet consumer needs and drive growth <br>validate your marketing strategies and tactics by delving into consumer behaviour insights<br>explore the psychology behind consumer choices and tailor your campaigns accordingly <br>execute and oversee product launches in local and international markets, whether they involve goods, ideas, or services<br>navigate the challenges and opportunities of global marketing.