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Bachelor of Science in Business Analytics - Marketing

特拉华大学

University of Delaware

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

    Department of Accounting and Management Information Systems

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

Send official transcripts/examination results for all secondary and post-secondary work to the Office of Undergraduate Admissions.
Provide a letter of recommendation from a teacher or academic advisor. Letters must be sent directly from the recommender to our office.
Submit your English-proficiency test scores.
TOEFL iBT - 79
TOEFL pBT - 550
IELTS - 6.5
Duolingo English Test - 110
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  • 雅思总分:6.5
  • 托福网考总分:79
  • 托福笔试总分:550
  • 其他语言考试:PTE Academic - 53

CRICOS代码:
申请截止日期: 请与IDP顾问联系以获取详细信息。

课程简介

With the rapid advances in information technologies, the volume of data generated has tremendously increased in recent years. These data are generated from various sources such as online transactions, mobile applications, sensors, video-capturing systems, and social media, and are arriving at a scale of terabytes or even petabytes. There are ample opportunities for businesses to gain managerial and strategic insights by gathering, cleaning, and analyzing these data.<br><br>Program Educational Goals 1. Apply data analysis methods to explain and enable better decision-making and storytelling. 2. Model and create databases based on business requirements and query databases using query languages. 3. Understand end-to-end machine learning workflow and basic supervised and unsupervised learning algorithms. 4. Engage in data collection, cleaning, and management. 5. Talk knowledgeably and confidently about how to apply machine learning tools to solve real world business problems. 6. Obtain the skills necessary to understand and learn new tools. 7. Explore the behavioral and organizational foundations of ethical and unethical workplace behavior. Apply theories of ethics to guide future decision-making. 8. Choose appropriate probability distributions for modelling real-world phenomena. 9. Use computational Bayesian inference tools to allocate plausibility over potential generative models of real-world phenomena. 10. Communicate data-driven insights and recommendations using plain language and compelling data visualizations. 11. Apply machine learning techniques to analyze data. 12. Recognize problems in business situations where formal management science techniques can be applied. 13. Develop skills for data gathering, model formulation, and analysis of results to aid in decision-making. 14. Distinguish between types of models based on data available/analysis needs: from optimization, decision analysis, simulation, and others, recognize each method's limitations and applicability. 15. Analyze problems and communicate solutions for implementation using case data and software. 16. Explore the role of analytics in guiding business decision-making. 17. Master machine learning techniques to deal with unstructured data. 18. Design and implement causal analytics techniques to support core business decisions. 19. Solve real-world business problems with analytical models and tools.
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    世界排名251

    数据源:泰晤士高等教育世界大学排名

关于特拉华大学

特拉华大学(UD)的历史可以追溯到1743年,它是美国最古老的高等教育机构之一。这一悠久的杰出学术传统至今反映在大学的研究和创新活动中。由于致力于增加和传播科学、人文、艺术和社会知识以造福更大的社会,UD一直被认为是美国前50名的公立大学之一。特拉华大学位于纽约市和华盛顿特区的中间,距离费城仅45分钟车程,可以在全国范围内建立有意义的联系和机会。该大学是一个以研究为重点的机构,致力于提供本科、研究生和专业水平的优秀教育。其教师是经验丰富的学者,他们优先考虑学生和学者的智力和文化发展。因此,特拉华大学的毕业生带着他们所需的工具和技能,在一个联系日益紧密的全球社会中作出贡献并发挥领导作用。诚信、创造力和奉献精神是特拉华大学毕业生的关键属性。在特拉华大学的150多个本科专业和许多研究生项目中,教师们促成了一个激励所有人学习的环境,他们鼓励对知识的好奇、批判性思维、自由探索和尊重来自全球各地的观点和价值观。UD的校友已经成为法官、参议员、大公司的首席执行官、许多领域的知名学者和美利坚合众国的现任总统。

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