Marketing adapts the analytical and behavioral theories commonly used in economics, psychology, sociology, and operations research and applies them to marketing problems.<br>Potential areas of study range from analysis and modeling of consumer behavior to research in the decision-making processes of marketing organizations.<br>Our marketing faculty and students approach the study of marketing from two distinct perspectives: a psychological, behavioral orientation and a quantitative, empirical one. The presence of two paradigms enriches the experiences of both groups.<br>Cornell's PhD in Management program will prepare you for an exceptional career in research and teaching at top-tier institutions. From your first semester, you'll work with faculty mentors across the management field in the Cornell SC Johnson College of Business and the university as you investigate business challenges that interest you. Our students have the entrepreneurial ability-and tenacity-to study complex issues that managers and policymakers face. In your early years in the program, you will complete foundational coursework in management and other fields-many of these courses will focus on the research process and prepare you for your dissertation. You'll work with classmates to examine existing literature and theories for class deliverables, which will often include doing your own original research. As you progress in the PhD in Management program, you can take advanced courses that match your research area of interest. Your faculty committee will help make sure you're on the right track. You can start research with faculty mentors as early as your first year.